Anyone waiting for graphics card prices to fall before they build is in for a long, frustrating hold. The pressure on GPU prices through 2026 and into 2027 is not coming from the cards themselves but from the memory bolted to them, and that memory is caught in a shortage that the chip makers cannot quickly solve.
Quick Answer
GPU prices are not expected to drop in 2026 or 2027. The DRAM and GDDR7 memory supercycle is forecast to keep supply tight until at least late 2027, and analysts are projecting mid-range graphics card prices to rise by roughly 10 to 25 percent in 2026 rather than fall. The realistic plan is to buy when you need a card, not to wait for a dip that is unlikely to arrive.
Why memory, not the GPU, sets the price
A modern graphics card is a processor surrounded by fast memory, and right now that memory is the scarce, expensive part. The same DRAM production lines that feed graphics cards also feed servers, phones and the enormous demand from AI data centres. When data-centre buyers soak up wafer capacity, there is less left for consumer GDDR7, and the price of what remains climbs.
This is a structural squeeze, not a temporary blip. Building new memory fabrication capacity takes years, so even strong demand cannot be answered quickly. That is why forecasts point to shortage conditions persisting deep into 2027 rather than easing within a few months. You can see the current pricing reality across the graphics card range at Evetech, where the mid-range tiers are where the memory cost bites hardest.
What the forecasts actually say
The numbers worth holding onto are these. Analysts expect mid-range GPU prices to increase by roughly 10 to 25 percent across 2026, driven almost entirely by memory costs. The GDDR7 supercycle, the same wave that is lifting DRAM generally, is projected to keep memory in shortage until at least the final quarter of 2027. There is no credible forecast pointing to meaningful consumer price drops inside that window.
That does not mean every card moves in lockstep. Entry-level cards with less memory feel the pressure less, while memory-heavy high-end cards and the popular mid-range absorb the biggest increases. But the overall direction is up, not down.
What this means for a South African buyer
For anyone building or upgrading in South Africa, the practical takeaway is to stop waiting. If you need a card now for gaming, content work or a new build, the value is better today than it is likely to be in six or twelve months. Holding out for a price drop risks paying more later for the same performance.
A few sensible moves help. Buy the card that fits your resolution and budget rather than overreaching for a halo product whose memory premium is steepest. Watch for genuine stock-clearance pricing on the best-selling GPUs at Evetech rather than waiting for an across-the-board correction that the memory market simply will not allow. If your current card still runs your games acceptably, there is no penalty in waiting on performance grounds, just do not expect the wait to save you money.
Frequently Asked Questions
Will GPU prices go down in 2026?
No. Forecasts point to mid-range graphics card prices rising by roughly 10 to 25 percent in 2026, driven by memory shortages rather than falling. There is no credible projection of a meaningful drop that year.
Why are graphics cards getting more expensive?
The memory on the cards is the main driver. DRAM and GDDR7 are in a supply shortage made worse by data-centre and AI demand competing for the same production capacity, which pushes up the cost of every card that uses that memory.
When will the memory shortage end?
The GDDR7 supercycle is projected to keep memory tight until at least the final quarter of 2027. New memory fabrication capacity takes years to build, so a quick recovery is not realistic.
Should I wait to buy a GPU or buy now?
Buy when you need it. With prices forecast to rise rather than fall, waiting is likely to cost you more for the same performance. The exception is if your current card still meets your needs, in which case waiting carries no performance penalty.
Are budget graphics cards affected as badly?
Less so. Entry-level cards carry less memory, so they feel the shortage less than memory-heavy mid-range and high-end models. The steepest increases land on the popular mid-range and the top tier.
With prices set to climb rather than fall, the best move is to buy the card you need while today's pricing holds. Browse the graphics cards at Evetech and match a GPU to your resolution and budget.